The importance of the internet
(Editor’s note: Chances are you got to here by searching “Importance of internet”. This article (and blog) talks about the importance of the internet in marketing. It’s more than banner ads and websites. If that’s what you’re interested in, take a look around. If not, you illustrated the internet’s importance by using it to ask the question. Have you tried Google+?
Thanks for popping by, and I hope you stay.)
We talk a lot about the internet here at share marketing. Because the single greatest tool for sharing is the computer. So when a study came out in 2008 from Pew Internet, I was immediately intrigued:
The study is called Counting on the Internet, and these are the subheads:
Most expect to find key information online
Most find the information they seek
Many now turn to the Internet first
Image by tychay via Flickr
From the PDF: (link might be dead)
“With over 60% of Americans now having Internet access and 40% of Americans having been online for more than three years, the Internet has become a mainstream information tool.”
It’s not like this is news. But seeing the numbers confirms something that we’ve known for a long time. The Internet is a big part of our life. The writer’s ended their strike because they will now be paid if I watch an episode of Life on my computer. I watched them all online.
Pew says people look online first for answers. Soon, they’ll look to the computer for more things than we can think of. My 2-year-old already thinks of it as a phone. She uses Skype to see her family. Other things we have names for like TV, Radio, phone, datebook, watercooler, atlas, game console….all these things no longer have one meaning. You can do it all online.
The computer can be, and already is a TV (where you can find programming that isn’t on TV), movie theater (check out Jaman), Radio (podcasts, ie radio shows from around the world, played anytime you want), phone (with camera), watercooler (Facebook). Next week, the computer might be something we only imaged — like a place to try on clothes that fit your avatar — with your friend from another time zone. Who knows?
Now this isn’t meant to be a post talking about the greatness of the computer. It’s meant to confirm something we already know: when thinking about reaching people, we can’t ignore the computer.
More and more, our target isn’t.
So why do we? When a job comes into an agency, why doesn’t someone always ask how it will translate online?
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