Skip to content

Why brands need to keep up with new tools

May 18, 2008

A friend of mine is starting a T-shirt company in a city in the US. On Friday, I suggested he go out and register the user name CITY_T-SHIRTS on just about all the social networking sites he can think of (and others that I sent to him).

So he begins registering using all the tools that come up in social media articles. He begins to fill in the forms on all the places that allow for tool.com/username or username.tool.com.

On Friday, he didn’t rank on Google for a search for CITY T-SHIRTS. After doing this Friday night, by Saturday his not-yet-started company ranked #6 on Google for a search of CityTshirts.

That’s the potential power of social media. The ability to go from zero to page one on Google just by registering a few names. Imagine what will happen when he begins to use the tools to spread the message of the company?

About these ads
3 Comments leave one →
  1. May 28, 2008 11:55 pm

    Matt:
    I posted a bit of an update below:
    http://bflotees.blogspot.com/2008/05/buffalo-t-shirts-advertising-and.html
    Thanks again for your insights.
    Any additional members of the fam. yet?
    Dave

  2. May 29, 2008 2:20 pm

    Thanks Dave. I took a look. I even tried to post, then your site crashed.

Trackbacks

  1. username squatting « People like to share

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 55 other followers

%d bloggers like this: