10 things to do with a Facebook Page
On Twitter, Chris Brogan recently wondered what a brand might do with a Facebook page. Chances are good a bunch of people are writing one of these lists. Because this is the funny thing: Facebook pages are free and easy to put up (I’ve put up 4).
But that doesn’t mean they will work.
Before you even look at this list, consider having a goal. Also, be honest about your brand. Is your brand really the kind of thing people want to be fans of? If it is, then think about someone who identifies as a fan; what would you offer them? What do they want?
But back to the original question: what good could come from a Facebook page? Here’s a list of ten things.
10. SEO. Facebook is now in the results of Google. Thus, a search for a brand could pull brandsite.com, a Wikipedia page, and a Facebook page. Depending on traffic.
9. Recruitment. A fan of a brand might be self-selecting as the perfect person to work there.
8. Does your brand have a famous spokesperson? That person could enter a discussion on the page. If they don’t, the CEO could come in. Or someone else high up. Engaging with higher-ups is very fan like.
7. Give away stuff. If you have things you give away at events/tradeshows, offer it to Fans. In the right context, the hat or pen is worth a little more and still costs the same.
6. Coupons/free product. No strings attached freebies as a thank you for being a fan. This lays the ground work for the next one.
5. Focus group/product tester. Don’t do this right away, because it’s a little salesy and self-serving. Instead, create the expectation of free stuff, then ask people what they think. Keep it optional, conversational, and chances are good that some fans will play along.
4. A place to showcase events. The Facebook events application is, according to them, the most popular on the web. It also has this thing called auto-tagging, which would help sync user photos to events you invited them to. Really.
3. A contest hub. Your best customers should get the best contests. This is a good place to thank people for being fans by letting them play in the best contests.
2. A place to engage with fans. This won’t happen right away, but if you give fans a reason to come back (using this list or other ideas), then it’s more likely that people will engage with the brand. Respond, and it’s more likely that engagement will continue.
1. Insider information. People who ‘fan’ a page in Facebook are literally that — fans. If the brand makes TV spots, then they should make a behind the scenes look at the spot. They might be able to see the ideas that didn’t make it to print. This could also be a good place to bring back favorites from years back. Add content that only they can see and you will make it worth while to fan the page.