Brands get new websites all the time

When a brand says they need to update their website, I’m the smart ass that wants to ask which one.

Another word for Facebook places is a new website.

Foursquare created a whole pile of new websites.

Yelp, Gowalla, Loopt, and Google Maps (to name a few) created new websites.

Facebook communities are new websites for brands.

LinkedIn creates a new website for brands when employees create profiles.

I think we’re at an age when an update of a website should include an audit for the websites out there, along with a plan for addressing how they will fit into the update.

How will Google and other search engines treat each of those sites?

And how many of them can be home pages — aka, brand entry points?

How will people go from Foursquare to in-store to a website? Do they even need to?

If these questions aren’t asked, what is really being updated?

Thoughts?

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