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Unprecedented ability to share

November 2, 2007

We have six different cameras. Currently we host pictures at Flickr, Tabblo, Snapfish, Facebook and on a personal blog about our daughter. We’re not the exception. While it’s true that many many people currently don’t share their pictures online, that’s only because they haven’t yet tried it. Our daughter will have somewhere north of 3000 pictures of her first year to look at. She’ll have video. She’ll have memories. The question for marketers is this: how can brands tap into this unprecedented ability to share?

Is there an obvious answer?

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