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We need stop using the word viral

April 22, 2008

This blog is called people like to share because in my opinion, people like to send on e-mail jokes, share funny stories, tell jokes, anecdotes, etc. They have always, and always will like to share. If we marketers could give them something worth sharing, they’ll share it.

Something that ‘goes viral’ is the gold standard of sharing, right. It’s sharing on such a level that it uses the language of disease. Your ad went viral. Sounds like you need a tissue.

But here’s the thing about viral. It should never be a goal. Making it a goal is like briefing for a print ad with the goal of winning a Cannes Lion. It’s not a strategy, it’s an outcome.

So is viral. So if someone ever says, will this go viral, hand them a tissue. And then talk strategy.

5 Comments leave one →
  1. April 23, 2008 12:51 am

    Unfortunately for the remarkable record breaking viral marketing technique, the term is being misused and thus ruined.

    Word impact destruction is a trend of this generation and likely not about to stop!

    Pat from ViralMoneyList

  2. April 24, 2008 3:17 pm

    I agree Pat. Other words that I hate: Blog. Social Network. Conversations.


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