Mashups and helping people share
To play YouTube videos with a certain tag, simply add it to the end. Thus, “http://upl8.tv/football” will show a collection of YouTube videos tagged football. Press the spacebar and the next video loads. Add a + sign to search for two videos with two tags.
I think mashups are an interesting tool for marketers. Think about it. We hear about the massive amounts of content on the web. There are millions of blogs, millions of photos, millions of videos. Google does a great job at helping us find the content, but tools like these do it way more elegantly and interestingly.
Now, imagine of a brand could launch something like this. Maybe a brand that’s sponsoring the Olympics could create a web site that searches YouTube for all Olympic events. There would be relevant value to that idea.
It would also be a website worth visiting again and again. And the brand would get credit for delivering the content in an interesting way. So think mashups. Because online, everything is miscellaneous, until it’s well-organized.
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