Watching ‘TV’ online gets a new definition
More than 27 million U.K. Web users streamed a total of 3.5 billion videos online during March 2008, according to data from Web ratings provider ComScore.
This is from Digital Media Wire. In related news, the guy who created Family Guy is working with Google to create a web-only show. And while I speculated about this way back during the writer’s strike, that’s not the neat thing about the deal. From the Times article:
The innovative part involves the distribution plan. Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip.
Finally, the system by which we advertise will be completely shaken up. Imagine getting a TV spot in front of the people who might be inclined to buy the product. And only those people.
The advertising agency world will watch this model closely. It will be interesting to see how this will impact the networks.