Skype, YouTube, and the video camera
My daughter, who’s two, loves Skype. She knows where the camera is on our mac (not an easy thing to understand for a 2-year old), and at times, will give me a kiss by kissing the camera. I actually have some screen shots of her kissing the camera, but all you see, obviously, is darkness. But it has meaning to me as a cherished moment.
I read on the wonderful “What the F**k is Social Media” presentation that there are over a billion videos on YouTube. That’s a lot of people sitting around filming themselves and getting comfortable with being on camera.
And then I read a post by Grant over here about Video Cameras and think yes, we’re ready because technology has caught us, and high speed internet access promises to help people out with silly moments.
Consider the old version of video conferencing. before high speed, it felt like a Japanese Kung Fu movie, the audio and video weren’t synced. Then, when that was solved with high-speed access, people were just not comfortable being on camera. They didn’t know what to do. Consider the main boardroom meeting: people would watch a roomful of people wondering what to look at while one person spoke. The most uncomfortable thing about cameras is what to do when you’re in the shot, but not the speaker.
And now, at our agency, there’s talk of a gizmo that can sit at a boardroom table and focus on who is talking, and only who is talking. So we’ll talk into a camera because YouTube and Skype are doing wonderful work letting us practice.
For a mid-sized shop like ours, with offices in 7 cities, video meetings are our future. And thanks in part to social media, we’re ready.