Should social media have an incentive based billing model
Update: I’ve been thinking about this a lot today. I decided to see if anyone is talking about this online. A search for a number of things turned up no much. When I search for “Agency Compensation social media”, I found this post from Jason Oke, who doesn’t blog nearly enough anymore now that he left Leo Burnett in Toronto. I think a lot of what he says applies to digital. Especially if we have ideas to use sharing tools that are essentially free from media costs.
What if an agency puts up a Facebook Page for one of their brands (or, for the sake of this argument, input any social media tool or campaign). Now what if the page gets 50,000 fans, and has an ongoing conversation that props up the brand in the minds of people all across these interwebs?
How would an agency charge for it?
Do they submit a bill for the time spent to create it (and come up with the wonderful ideas that drive people to it, because until there is a community, it’s not going to be that great a place)?
Or do they submit a benchmark bill?
I have some ideas of my own, but if anyone out there has some good ones, I would love to hear them.
I wonder how these guys, and these guys billed? Results? Hourly? A cut of the CafePress sales (just kidding)