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Why not use google’s annotation tool

August 20, 2008

Here’s the deal. Boston Market throws an ad up on YouTube that clearly has a guy mouthing $5.99 but saying $4.99. Here is the video:

I read about it here. The thinking on AgencySpy is that what Boston Market is doing is bad. Even though they are offering $1 off.

To me, it seems silly to try to pass this off. Instead, I think they should have simply used Google Annotation Tool (add over him “We just reduced our offer!”). Then, they don’t have to re-cut the ad, but they get credit for the better offer, and maybe add a bit of personality to a pretty bland spot.

In fact, I’m suprised more brands aren’t using the tool to add context to the ad. It’s clickable TV. I think it’s especially valid on older, heritage spots. It could be a pop up video like look into old marketing.

Choose your own adventure is just one tactic.

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2 Comments leave one →
  1. September 10, 2009 3:40 pm

    Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

  2. September 10, 2009 9:03 pm


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