Can we encourage viewership of an ad using social media?
That’s the question right. in a perfect world, the ad agency creates the spot, then throws it onto YouTube and bob’s yer uncle, it gets watched by hundreds, maybe thousands of people
It gets what’s commonly called the flu by people who hate that other word.
So, here’s the spot.
The idea is simple: add it to the many, many video sharing sites in one massive night of uploading. Then, over the course of the next little while, add it to social bookmarking sites like Digg, Delicious, and StumbleUpon.
It’s seeding the spots. And it could help to encourage people to see even more of the spots that exist for Bojangles. Or it simply could die in the echo chamber that is YouTube, and the millions of hours of video that’s online. Like a website, the spot has to attract further views. Social media can only get it in front of some people.
But this might be a glimpse at the future. Whereby people think of ways to add their content, either created on not-yet created, to the conversation. And it could change the way that spots are crafted. First of all, they don’t really have to be :30 or :60.
And it will demand that the agency think socially while creating spots. Consider the case of EA sports. that’s not just crafting a spot, that’s understanding social media in such a way that the spot is part of the conversation.
I think it’s an exciting to be making television commercials, especially since it’s less and less likely that they’ll ever see the television.