So, you wanna build a community?
That was the first track that I went to today, on day one of the Web 2.0 Expo. Not the smoothest of starts (We have no record of you as a paid attendee), but things got better. They talked about the trials of building communities, and then we broke up into groups and pretended to build communities.
The Slideshow that I watched was here:
And then, they talked about a “Manager”. This is the person who is both creative, business savvy, good at planning, good at content, and/or managing people who are a number of these things.
As I listened, it occurred to me that this is what “Account Planners” might be good at. There’s been a lot of talk on the internal network at my agency about Planners and what they do. I think this could be added to the list.
There’s a lot in the previous presentation to think about. But I think the big takeaways are this:
1. Join a community. There’s a community of people out there talking about your brand. Or your category. Find them, find out what they want, infiltrate them, and give them what they want. That’s the somewhat easy way.
2. Start a community. This is the hard track. It’s not impossible, especially if we expand the definition of community to include people who followed BMW’s wackiness and McDonald’s alternate reality. But it’s hard. It takes time, and patience.
Again, both doable. Just call your local Community Manager.