This blog needs a goal
At first, I was going to make it, “click the about me” page. That was going to be my goal. Then it occured to me that click the about me page was a stupid goal.
Who cares if anyone knows me? Will that help my career? And since my employer basically has no idea that I write this blog, there’s no point in asking the about me page to be a place whereby we might get new business.
So, I’m back to the conundrum. What should the goal of this blog be?
Image via Wikipedia
For a while, it was merely a tool to get on the first page of google in a search for ‘Matt Hames’. If someone thinks of themselves as a social media dude, they must at least win the race to the top of Google. Social Media is SEO.
But that can be accomplished with other tools. So, I need a goal. I preach about goals here like I’m standing on a pulpit, and yet I lack one.
So I’ll get back to you.