It’s a promotion. But it talks about Polishing your profile. And it means your LinkedIn Profile. In order to qualify for the $1000 wardrobe, you have to update your LinkedIn profile.
Now, I would add that I think they should have made that much more explicit, but I like where they are going.
That’s understanding the insight around why people are using the LinkedIn network. It’s about their personal online and offline brand. After updating my LinkedIn profile (which is good for LinkedIn), I then was given the option to enter the contest.
Clever. Simple. Relevant.
Advertising people have been in the interruptive business for over 50 years. And for the last decade, as more channels (literal TV ones and figurative online ones) came into being, our response was to get MORE interruptive. So this will be a learning curve. But the smart ones are up to it.