To Twitter or not to Twitter
You can find a million places to tell the good and the bad of Twitter. This post is neither pro or anti Twitter (though I’m increasingly wondering about whether Twitter works for me).
Still, this post is pro-goal.
If you’re thinking about joining Twitter, or you’re 100 followers in and wondering what now, then it’s time to have a goal. Here are some options:
1. Be a better writer. Twitter can help you be concise, and to the point. It’s helped me write ad words copy.
2. Network. This is a somewhat lofty goal, but Twitter is a social network, so network. This could mean following people in your field, or your interest and connecting to them. What’s the end game of this? Perhaps getting a job, or finding a new one.
4. Build your brand. It’s almost like #2, but more detailed. If this is your goal, then post smart things on Twitter. Links to smart blog posts, thoughts on smart blog posts, and smart ideas. Add stuff.
5. If your goal is to plug your blog posts, please stop. If your blog posts are any good, they will be found. If they aren’t, they won’t be.
6. Use Twitter as a bookmarking tool. If someone from #2 posts a link, add it to favorites. It comes with their note about it as well.
7. Follow celebrities. My personal favorite is Christopher Walken (since shut down, disappointingly), but there might be some people out there who will work for you.
8. Follow some brands. Some are experimenting with Twitter, and give away stuff.
9. Use it as a barometer of local events. Get Twitterlocal, and see what people are saying, or tweeting locally.
10. Decide that Twitter is a ridiculous fad that makes absolutely no sense.
I sort of prefer #10. I think Twitter is increasingly filling up with people who are simply listening. That means that more and more pressure is placed on the people who are the so called stars to produce. Yes, we love listening to what Demi Moore or The Real Shaq is up to, but is that really where Twitter is heading? Cwalken wasn’t up to it. And increasingly, I’m not.
Related articles by Zemanta
- Boo: Twitter Full Of Ghostwriters (cbsnews.com)
- The Best Twitter Is Obviously Christopher Walken’s Twitter (jossip.com)
- 8 Follow Friday tips for Twitter (christopherspenn.com)
- Everyone’s Real Fake on Twitter (gawker.com)