Blogs are all a Twitter over Twitter numbers
The number of people who will start a conversation is way smaller than the number who will join it.
If you manage a community of any kind, or if you’ve ever been at a party where the conversation died, then you know the dynamic. The Twitter numbers are sort of expected.
If Twitter ends up failing on the weight of making money, I think Twitter will be remembered as the thing that made immediacy a relevant notion for people and brands. Twitter spawned the change in Facebook that has made engaging with content simple and immediate.
Local brands would be wise to grab onto this immediacy angle since it’s something big brands will never be able to do well. Immediacy as a sort of intimate relationship doesn’t scale. A twitter-like communication channel offering relevant updates using local language cues is the local brand’s new advantage.
But more importantly, Twitter is relative immediacy. Consider, before Twitter, how one might contact Home Depot. Or Dell. Or Jet Blue. Now, after Twitter, we don’t have to contemplate it. Examples exist all over the place on Twitter search.
I’m not talking about marketing. I’m not sure of Twitter as a marketing tool on a mass level. I think Twitter is useful for local people’s streams, but not country-wide. Unless it’s a channel to contact a large company and vent.