A twitter marketing movement
There, I said it.
You respond with, please, stop talking about Twitter. We’re collectively sick of Twitter. Plus it’s Friday.
This isn’t about starting a Twitter feed. This is about starting a movement. And we’re not talking about political movements — because while that’s interesting, we’re marketers, so we’re talking about marketing movements.
Before I start, I should make a confession: I use Entourage, the mac version of Outlook (It almost reads Enter Rage, which seems almost perfect). And I dislike on a level that some might refer to as unhealthy.
“You should let that shit go.” An IT guy helpfully suggests.
I’ve internally blogged about my desire for the 1’s and 0’s that make up Entourage to be permanently wiped off my hard drive, and then deleted again, just to be mean. (Picture the scene in Office Space where guys destroy photocopier. I would take a sledgehammer to the numbers)
So, you can imagine my smile, when I saw a mobilization of Twitter to Fix Outlook. With Twitter.
But, aside from my glee that other people hate the PC version with the same passion as me, I think this is a smart use of Twitter. it’s not, lets start a Twitter feed and rant about Outlook into the ether. It’s more along the lines of using Twitter to almost create a room of people who share something in common. In this case, it’s the desire to see something fixed. But if you think about it, it can be the desire to do anything.
And that’s kind of cool.
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