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This isn’t a website, it’s an interaction

October 15, 2009

I’m lucky enough to work with some really smart people. And those people have put together a promotion for a client that is cool. I like it because it isn’t about driving someone to a website. It’s about driving someone to an experience with the brand that is memorable and shareable.

So here it is. (We’d love to know what you think)

There’s a sweepstakes attached to it as well that offers 4 people a chance to win a trip to Vegas. You can see the rules there. But this promotion is meant to show off what happens when people interact with a website.

The goal was to target 18-34 year old males. But then, what brand doesn’t want to attract these people? And since they are online, on social media, and on Digg.

As the promotion carries on, we’ll update the social media aspect of it. But for now, the game is the cool part.

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