Belgian Advertising Agencies go on Strike
Yesterday, Belgium‘s Advertising community went on a one-week virtual strike to protest the way pitching is being conducted. The image above is from one of the websites in the Belgian ad community that shut down it’s website. About 20 in total have closed their site and posted the letter you see above.
“Because of the [economic] crisis, advertisers were getting aggressive and not following the rules, and it only works if everyone sticks to the charter,” said Luc De Leersnyder, CEO of the ACC, Belgium’s association of communication companies, which masterminded the strike. “I wrote a letter to members [saying] if you’re called into a pitch and know there are six or seven other guys and that you’ll spend 80,000 euros on the pitch, you have a better chance at a casino.”
Agencies do spend a lot of time and money on pitch, so it would be better if the odds were better. And economic uncertainty means that advertisers are asking for more on a pitch without paying.
Apparently, Belgium decided they’d had enough and went on strike. This is surreal. Has anything like this ever happened?
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- Ad Agencies in Belgium in Virtual Strike (pamil-visions.net)