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On the iPad changing the status quo

February 22, 2010

In a guest post, one of my colleagues wrote about Toyota and Apple. I want to write about the iPad, and Apple.

I think Apple decided to get out of the computer business when they realized how small they could make them. They were one of the first to make the monitor and the computer in one (remember those colorful machines?)

The iPod was a somewhat natural revolution for a computer company able to make sleep, and smaller computers.

After the success of their iPod, the iPhone was an inevitable product. This post will argue that the iPad is just as natural.

But first, the iPod and the iPhone both changed behavior. In the case of the iPod, the manner in which we consumed music changed. Remember, the iPod came out at a time when we could get any MP3 for free. Napster was still floating around, working on a business model, but Napster ushered in a behaviour, that of free music. If you were around in the mid-to-late nineties, then you are aware that paying for music again, even $1 per song, wasn’t a slam dunk. It’s hard to go from free to anything.

But with the iPod, and iTunes, people began to pay for MP3s again. Apple will soon sell the 1 billionth song.

Now, lets look at the iPhone. When it launched, there wasn’t an app for that. It was launched without a ton of content, and yet, it managed to succeed. And when people saw what it could do with apps, and how those apps turn it from a phone into just about anything, they saw the mobile revolution.

So what does that mean for the iPad?

I wouldn’t rule out the possibility that it could save the newspaper business. It has the potential to change the way we “read” online. People will be able to flip the morning paper (without the ink stains).  If a reader wants more details, the thing could be highlighted and searched. One could double-click a word and have it open to a google search, or a news broadcast on that thing.

Parents could read kids a books about dragons, and watch the pictures come to life.

Or, parent’s could read a book about a little boy in England, then show them England on Google Earth.

I could sit here and tell you all the other things I “see” being available for the iPod, but the point is, one could never have guessed the things apps are now doing back before the iPhone was out. And that’s the point. The iPad offers the ability really consume multi-media. Assuming that the single-media entities create their media in a multi-faceted way.

People didn’t pay for music, then they did.

People aren’t paying for newspapers now, and maybe they will. People do not pay for a website to read news, but they pay for a paper to be delivered. If the iPad can deliver that, plus more, then maybe things could be different for the Grey Old Lady.

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2 Comments leave one →
  1. February 26, 2010 11:56 am

    Great post. I, too, am interested to see if the iPad creates or, at least, sets into motions and great shifts. I am not sold on it, and in fact I just don’t get it completely.

  2. April 1, 2010 7:10 am

    First, thank you for having me on your Blogroll. I am honored.

    Your post, and another post about the iPad on this blog, actually got me thinking about what type of strategy we see coming out of the iPad release. I came up with a different point of view all together.

    This is what I came up with:

    http://roihunters.wordpress.com/2010/04/01/marketing-warfare-the-ipad-battle/

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