LinkedIn follow company — BP Crisis
There’s a Fake BP Twitter feed that’s kind of funny. Some examples:
Eating at a very expensive restaurant and spilled salad dressing on my pants. Not sure how to tackle this.
The ocean looks just a bit slimmer today. Dressing it in black really did the trick!
Here’s an article from adage talking about not taking it down.
I’m interested in how brands deal with a crisis, and I think you’ll agree BP has a whopper on their hands right now.
So when LinkedIn announced we could follow companies, I began following BP on LinkedIn. I have no idea what information I would get out of following, but I followed. On Monday morning, I got an e-mail saying there were updates at British Petroleum. This is a screen shot of the top of the e-mail.
As I scrolled down, I came across this:
Now, I thought this was funny. BP, with a massive underwater oil leak, seeks a Subsea Controls Engineer, and a Safety and Risk Engineer.
Of course they do.But it’s sort of embarrassing to be letting me know, isn’t it?
We’re putting together crisis management documents at my agency, and I can tell you this: during a crisis, the brand wants to control the flow of information. But these days, it’s just impossible. LinkedIn is a perfect place to find a Subsea Controls Engineer, but the act of looking is information. And said information, released during a crisis can have the effect of undermining the brand.
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