Facebook getting mobile
With 500 million people, Facebook is both a behemoth and an opportunity.
Especially in mobile. And that means more than accessing Facebook from your iPhone or Droid. It means Open Graph capabilities on mobile devices. Clicking that previous link takes you to the developers section of Facebook. A place where the language gets a little confusing, and the ideas get more detailed. But the point is the same: Bringing ‘like’ to the mobile experience.
Facebook “like” on a mobile means many things. But it mainly means data. Rich data.
Full stop. We’re not talking about nefarious uses here. We’re talking about a tool that can let marketers learn about people and how they interact with brands and services that matter to our clients. I
It’s more than a page with some pictures of Facebook fans. Its more like, as people integrate Facebook into their mobile lives, brands integrate mobile Facebook Social Graph into their sites.
With the majority of users using social networks on their mobile phones now, this is a new market to share and spread content and items that we’re interested in.
Businesses should get pumped about the mobile Open Graph because of data.
This is a graph from FourSquare for one of our clients. This shows when people come in.There exists other ways to get this data. A simple: we’re always busy at lunch. But this data stream can inform a lot. Especially a year’s worth.
This is data letting a business know when people visit. As Facebook embraces the Open Graph, and GPS, then the data for that interaction will be logged. Currently, FourSquare offers this rich data source from 125 million people, mostly in the US.
Soon Facebook will. So having it on a page means access to data.
The other thing: if people give out their data by becoming fans of our pages, we could deliver an ad to people on their newsfeed who are close the restaurant. In other words, someone’s driving around aimlessly looking for a place to eat lunch. They check Facebook on their phone, and on the news feed is an offer to them saying come in now and get a BOGO.
This is coming. And the brands that are already playing in this sandbox will have a leg up on the brands that aren’t.