Re-thinking the term website
The site is a separate Facebook page for each one. A free “website” that achieves a need.
My point is this: small businesses need websites, but the term is misleading. A Facebook page could be a website (or a microsite in the museum’s case).
A wordpress hosted ‘site’ could be a website (and there are literally hundreds of ways to design them to look useful).
There was a time where all brands had to have a website.
And that meant they had to have a brandname.com.
I think those days are over.
Obviously that doesn’t mean there shouldn’t be websites. But it does mean we should think about the term. The Buffalo Museum of Science did.
So I would tell small businesses to think about where they want to be online, how people who use their services access their brand online. And I would do that before just assuming they need a ‘website’ that costs between any thousands of dollars.