On the learner, shopper, buyer
I get to work with some really smart people at EMA. One of them also happens to be my boss. He talks and presents his theores about people as they go from being a learner, to a shopper, and to a buyer. I’m really interested in turning the buyers into teachers, and that’s the potential of social media. Especially when thinking about the whole process.
Well, here’s the whole process. He sketched it up while on vacation.
Let him know what you think.