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Bing wants to reward you to use their search engine

October 20, 2010

(Cross posted from the EMA internal blog from our search specialist)

Bing just announced that they are rolling out a rewards program. Download their toolbar for your browser and attach it to Windows Live ID, and you too can earn points for searching, making Bing your homepage, or interacting with Bing products. Accumulated points can bring you rewards such as DVD’s, cookware, FarmVille cash, gift cards,  swag, and more.

My first thought: is this a sign of desperation? As in, we can’t seem to compete on product, so we’ll pay people to use our product.

It’s in a stage called “Preview” so this appears to be a beta program. However, for signing up in the Preview stage, you get 250 points… …and there are rewards available for less than that.  You can only get the points once per person/computer though.

Will Bing’s share of the search universe increase?  Will advertisers and paid search buyers reallocate dollars to capitalize on a potential shift in audience?  What will Google do?  What new thing will Bing roll out next?

The toolbar does use a number of resources on your system and requires MS silverlight. So, older systems may encounter a slower, less rewarding (no pun intended) experience than a newer system.  If you’d like to see a product review, here’s a YouTube review:

If you’re interested in learning how Microsoft wants to buy your loyalty, sign up here:

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One Comment leave one →
  1. October 22, 2010 12:00 pm

    Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

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