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What is your mobile point of view?

October 27, 2010

Here’s a question:

How will mobile, and more importantly the use of smart phones, impact the advertising world in the decade we’ll eventually call the “tens”.

Some people have said that mobile will change everything. The phones in our pockets now are as powerful as the ones that were on our desks in 2001.

Outline of a cloud containing text 'The Cloud'
Image via Wikipedia

This makes one think about B2B. People who didn’t have “an office” for the computer in 2001 (or 2010), now have on in their pockets. Or will. E-mail will enter their world at the same time that texting, Facebooking, YouTubing, and the lot will.

Think about that again. If you’re anchored by e-mail, something you’ve most-likely had since 1995 or when you started working, there are people who will get it for the first time at work on their phone. Meaning, they might not use it.

They might use something else.

What does that mean for marketers?

I’ll be tackling that in upcoming posts.

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