Should we stop using the terms blog and microsite
A Facebook page is a microsite.
So is the company page on LinkedIn.
So is a blog.
Or are they landing pages?
Or simply websites?
This might sound like a semantic argument, but I think it’s an important one. Because consumers don’t care about these kinds of terms. They only care about getting content on a site about a brand.
So why should it matter?
Because of budgets. Brands budget a lot of money for a website. They might even budget a lot of money on a microsite. But if we don’t think of Facebook, Ning, YouTube, Slideshare as websites, there won’t be the same kind of investment.
To be clear: I’m not advocating creating all of these things. I’m not saying that all bands should have Slideshare, YouTube, a blog, a Twitter feed, a Facebook page and all the other things one could create.
The point is this: when thinking about a digital plan, the words we use limit the planning. We focus the interactive plan on websites and landing pages and microsites.
Then, over in the corner is the social media strategy. The strategy for those other sites.
But the point is this: they aren’t separate. The website, the Facebook page, the YouTube Channel, the interactive tools that consumers use to engage with brands are all the same thing.
And until we change the terms we use to describe them, we’ll continue to silo them.
- Things To Consider Before Splitting Your Site Into Micro-sites (dailyseotip.com)
- Gonzaga Unveils New Microsite for Women’s Basketball Program (partnershipactivation.com)