In house social media monitoring
My company can read my work e-mails. Most-likely, so can yours.
We all know this. Because it doesn’t really impact us in any way. I don’t care if my agency reads my work e-mails.
But I know they can’t read my gmails or yahoo mails.
And they can’t read Facebook.
They can read my twitter posts (I can’t bring myself to use the term Tweets, I just can’t).
But, unless they are connected to me, they can’t see my LinkedIn stream, and unless they know my username, they can’t see my reddit or Digg comments. (They won’t see many comments on the latter, I’ve made the switch).
You may have seen this one Twitter. Big Twitter celebs use the tag #client to denote the promotion of a client.
Because we’re a regulated industry, we created a social media posting policy. The policy is designed to protect us from ourselves, but also protect the company. There are some arcane rules in social media about ‘ownership’ of content, so a policy can help usurp that in a crisis. (Note: when a Dominos employee filmed themselves doing nasty things with the food, Dominos could not get the video taken down. It wasn’t their content.)
Should usernames and passwords be public?
So here’s the question: since the web effortlessly links social media sites to people, and thus to employers, should staff give social media passwords to their employer? Should it be a cost of employment, only used in a crisis, or only used to monitor content. Not to see what people are saying, to archive what is said in case something comes up months later.
Again, the purpose of this monitoring isn’t to read status updates. But to archive them in case the FCC comes calling.
- Social Media Monitoring: Big Brother, Little Sister & Uncle Albert Are All Watching (socialmediatoday.com)
- #SocialMedia Content Overload – The Challenge for Companies Monitoring Social Media (blogs.position2.com)
- Finding the Right Tool to Monitor, Manage, and Measure Your Social Media Marketing Activity (blogs.constantcontact.com)
- Financial Institutions: 5 Ways to Use Social Media (backupify.com)
- Yes, Mr. CEO – Social Media is Your Friend (level343.com)