Would you buy a fridge that had apps?
Here’s a thought. Imagine if a fridge ran the droid operating system. And it had a scanner. When adding items to the fridge, one scans the barcode. When something is used, scan the barcode and delete the thing. Then, the fridge contacts the local grocery store (through the app).
The person then uses a meeting app to invite the grocery store to the meeting. When the store gets the invite, it sends out a picker to pull the items the fridge says are always added.
An app on a fridge (and a fridge connected to the internet) would cost more. But would it add value? Conversely, if the fridge talked to a grocery store and told it what a consumer wanted, that would only not be creepy if the value achieved (ie, time saved) outweighed having someone pick the staples.
And that’s really what it’s all about as we think about apps. Apps are programs that add value to consumers. But they can’t just be apps for apps sake. They have to provide some sort of value.
Incidentally, everything we do for brands online should provide some sort of value. If it doesn’t, then we’re wasting time.
So what do you think? Would you buy a fridge that ordered your groceries?
- Organize Your Fridge Like a Grocery Store for Always-Fresh Food [Food] (lifehacker.com)
- If Your Fridge Could Tweet, What Would it Say About You? (marlomc.wordpress.com)