There was a time when we measured a website based on ‘hits’.
If you ask Avinash Kaushik, he would most-likely tell you that hits are the most idiotic way to measure a website. Think about it in simple terms: a website is never responsible for the hits. Other marketing is responsible because it has to tell people about the site.
That said, a website is responsible for the second.
So, people were dumb. But the internet was new, people didn’t know shit, so they measured websites on hits.
Cue the rise of social media.
We have numbers of followers/fans, etc. We know none of that matters, really. It doesn’t matter if the brand you manage on Facebook has 456 fans (likers) or 456,000 likers. Numbers aren’t a measure of success, behavior and activities are.
But then along comes a nice round number that is distracting.
I have two of those for my personal brand. The first is 500 connections on LinkedIn. When one gets to 500, LinkedIn stops counting. 501 becomes 500+. With 496 connections, I’m unreasonably focussed on finding people to connect.
The other is Twitter. I have 1967 followers on Twitter.
Now, I recognize that these numbers are meaningless. 500 people who aren’t really connections isn’t better than 20 good career building people who I actually engage with. Same goes with Twitter. Even though I follow over 2000 people, I have lists of people who I truly follow. Surely the same applies to people who follow me.