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Liverpool, digital media and social media

January 31, 2011

This could be about any sports team with a big player at the trade deadline (or the closing of the transfer window, which is the same thing). The reason is, social media has allowed fans to connect to a team on incredible levels. I follow 5 Arsenal players on Twitter. I’m part of a local Arsenal Supporters Group on Facebook.

Fans notice things.

Here’s the deal:

Liverpool FC are about to sell/trade Fernando Torres, the Spain international and sometimes called one of the world’s best players, to Chelsea FC.

Since Liverpool FC use Torres to promote the team, it seems logical to take his likeness off the page.

The problem? People notice that kind of stuff. Meaning, Liverpool FC have to comment about it.

In a world of social media, even the tiniest things will be noticed. What seems like a simple thing (take images of Torres off the website) end up turning into a bigger thing.

He hasn’t officially been moved yet. There are fans that are hoping he doesn’t get moved. The act of taking his image off the website seems to indicate to fans that he will be moved. Liverpool FC have lost control of the message.

In world of social media, there isn’t a move that won’t be scrutinized in big moments like this. Plan accordingly, or fail.

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2 Comments leave one →
  1. February 1, 2011 1:34 am

    So Liverpool fans you expect a world cup winner, a european cup winner and one of the best no. 9′s if not the best on his day to stay at a club that has not won anything and does not look like there going to win anything soon to stay… because he likes the club. Get real he’s an ambitious sportsman, the only reason he plays football is to win and he’s not going to do that at Liverpool.

  2. February 1, 2011 1:38 pm

    Just hope suarez and carroll make a big impact this season

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