Liverpool, digital media and social media
This could be about any sports team with a big player at the trade deadline (or the closing of the transfer window, which is the same thing). The reason is, social media has allowed fans to connect to a team on incredible levels. I follow 5 Arsenal players on Twitter. I’m part of a local Arsenal Supporters Group on Facebook.
Fans notice things.
Here’s the deal:
Since Liverpool FC use Torres to promote the team, it seems logical to take his likeness off the page.
In a world of social media, even the tiniest things will be noticed. What seems like a simple thing (take images of Torres off the website) end up turning into a bigger thing.
He hasn’t officially been moved yet. There are fans that are hoping he doesn’t get moved. The act of taking his image off the website seems to indicate to fans that he will be moved. Liverpool FC have lost control of the message.
In world of social media, there isn’t a move that won’t be scrutinized in big moments like this. Plan accordingly, or fail.
- Liverpool FC To Let Fernando Torres Go For £50 Million – Report (sbnation.com)
- Liverpool FC Confirms Fernando Torres Transfer Request Rejected (sbnation.com)
- Fernando Torres’s Transfer Request Rejected By Liverpool FC, But What Next? (bleacherreport.com)
- Liverpool fighting over Torres as window closes (AP) (bogartkick.com)
- Liverpool: Liverpool confident on Torres (clubcall.com)