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New design on Facebook pages

February 11, 2011

As you may have noticed or heard, Facebook has changed their pages.

So what does it mean?

Here’s a summary of the key features.

1) Tabs have been moved to links on the left hand side navigation

Facebook calls this the place where Facebook users expect to see tabs. The jury is out on that one. To me, they might be lost, but analytics show that most people look at the wall anyway, so maybe this is an attempt by Facebook to force more attention to wall content and less to tab content.

On the bright side, this will allow us more room to make names of tabs a little longer if needed. There is still a “more” link, so the number of visible tabs still need to be kept to a minimum. Also, when switching to the new format, the wall becomes the default landing page. If the page had a landing tab, that has to be reset.

There’s a need to update the icon for the tabs to something that is branded.  If the icon is not set, 2 gears are standard.

When updated, it looks like this:

2) Showcase photos

Admins can pick and choose which photos to show here. We can create one image from the five, or use the images to tell a story. When Facebook switched user profiles, creating flashy personal pages was a really hot meme. Any day now a brand will show off their cool new look.

3) Show Top Posts

In the above screenshot, admins can click between “Everyone” and “Brand Page”. Facebook claims the ability to create filters and to “hide” posts, but that looks to be coming (or I just can’t find it).

4) Use Facebook Page as Your Page

This allows you to do a couple of things:

Get notifications just as if the page was a profile. This will help in monitoring, as e-mails will come when people post to the wall, or write a comment. This feature can be turned on or off, but offers the chance to monitor without going to the page.

The second thing this allows a brand to do is post as the page. Brands can go post on the walls of business partners, tradeshows, etc, for the purpose of marketing. On the bright side, as hard as I tried, I can’t post to people’s walls — which is good. But I wonder about public people. This should be used wisely, but when used wisely can be a powerful tool for outreach/ awareness generating.

When using Facebook as a page, the functionality is the same: It’s actually kind of freaky to see Facebook tell me that I posted on my wall. Note, it will be important to remember to switch back if you are an admin.

5) Featured

The featured section is about giving a page some personality. In the same way that we give our individual profiles a personality by linking things, Facebook offers the chance for Brands to like things.

When a brand “likes” a page, the content of that page appears in the brand’s news feed (like a person). This can give a brand the chance to monitor what business partners are doing and get involved. It can also showcase the personality of a brand — although that might be a stretch.

The new Facebook also offers the change to show who the admins of the page are (for contacting directly.) Those people would appear on the left of the page.

It’s been a whirlwind kind of day for Facebook page owners. The layout is more intuitive, easier to navigate, and offers the ability to monitor via e-mail.

What do you think of the changes?

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