Your social media policy is probably wrong
I had lunch today with a Lawyer.
We talked about Social Media Policies, and other fun stuff. At the end of it, I thought about writing this post. You see, his stance is that a social media policy should be clear about what employees can’t do.
But what if we thought of a social media policy as what employees can do?
For a company, social media can make everyone in the place seem like the official spokesperson for the awesomeness of the brand. From blogging to Facebook to Twitter employees are talking up the places they work.
And that can be, and should be encouraged. Not blocked.
It’s been said in many other places, but blocking Facebook isn’t a solution to worker productivity. If people aren’t working because of Facebook, it isn’t Facebook’s fault, it’s the employee. All that said, Facebook is the most blocked site online.
So don’t block. Instruct.
The company policy, should be the place to talk about expectations.
The company’s expectations of employees, in a positive way. We want you to do this, and do this, and do this.
The act of telling people what they can do will soften the blow when it is explained to them what they can’t do.
Think about the social media policy as helping them.
- Four steps for businesses to get started with social media (freshnetworks.com)
- Social Pro Files: Every employee in your company can have a role in social media (smartblogs.com)
- Live from #IFA: A checklist for franchises getting started with social media (smartblogs.com)