If content is king, how can I create content?
Let’s make some assumptions: you’ve decided to engage in digital in a way that is more than just doing an
online brochure website.
Doesn’t matter. You’re in.
And now, you have a blank screen with a flashing cursor. It’s not even fair to call it writer’s block. It is worse. You don’t even know what the content should be.
Here’s a thought exercise that will help.
1. Imagine you have your best customers in a room (the room could be your store, or it could just be a generic real room). They are standing there, talking amongst themselves about how they like doing business with you. All of a sudden, they all turn to you, and you have the floor.
What would you say? How would you say it? Would you make a speech? Would you show pictures? How about video? Would you give them all a deal? Would you give them a buy one get one free? Would you tell them about a deal you have on Friday’s?
This is an important question because your answer can help you develop content. And it can help you determine the form you deliver content (speech = blog post, images = Flickr, video = YouTube, etc).
Also, your answer can be many of the above, and from that, you can begin to create what is called a content calendar. And when creating this calendar, it’s smart to think episodic. In other words, think about something that happens every monday. And brand it. BOGO Monday (buy one get one free). Ask the CEO Friday.
Episodic content is good for content creators (it’s Monday, I know I must have this done). And consumers: it’s Monday, I know I’ll get this content).
TL:DR: Content matters. When thinking about content, think about what you would say to your best customers. Think episodic content: content that happens on the same day, every week that is branded in some way.
- Optimizing Your Brands YouTube Channel (ignitesocialmedia.com)