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Do you self-regulate yourself in social media

April 4, 2011

It’s late. You’re tired, and fancy a drink out a bar after work. You head to the bar and order a beer. When the beer comes, you tweet:

“There’s nothing like a cold [brand] beer e at the end of the day”.

The problem is, you work for an advertising agency. The agency has [brand] beer  on the roster of clients.

So here’s the deal: marketing people need to self regulate or the people in charge will begin to regulate for us. The social media people with large platforms tend to be in marketing. And marketers have the most to lose.

If the FTC was to get wind of the infraction, they would charge the client, not the agency.

Go read the FTC ruling for yourself.

The thing is, this and many other reasons have me wondering: does someone with thousands of Twitter followers watch what they say? Charlie Sheen talks about winning, but people are following because they like train wrecks. Other celebrities say what’s on their mind, unfiltered by press agents or personal assistants. We live a time where we can hear the exact thoughts of Stephen Fry, who has millions of followers on Twitter.

But even he said in an interview that he watches what he tweets. He has to. One can’t take back a tweet. The agency that represented Chrysler tried to take back the infamous Detroit drivers are shit tweet. But it was too late.

Which brings me back to the question. Are you aware of what you say on Twitter? do you watch your tweets? Have you ever written someone, then paused and instead of hitting update, closed the window instead?

I have.

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2 Comments leave one →
  1. April 5, 2011 9:12 am

    i really really like this post because i have not thought of this before. What I like on Twitter for people that work for big agencies: They always have the disclaimer that their thoughts do not reflect the thoughts of the company they are working for. I think as long as you have a disclaimer, you are in the clear (sort of).

  2. April 6, 2011 8:11 am

    The issue is, where does the company me start, and the private me end? I was on lists for Ad Agencies long before I added the disclaimer about how the views expresses are my own. That goes without saying, but the views I express on this blog or Twitter or on Facebook are tied to my company. As are yours. Especially the views in which I promote things.

    It’s an emerging issue, one we talk about a lot internally.

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