Mobile Social Networks like FourSquare are actually suggestion engines
You understand the term search engine, you search for the thing you want. But what if you don’t really know what you want?
What if what you want is the location of a place close to you that serves up great thai food? You can’t use Google to find that, because it will return many things if you search thai food.
Yes, you can turn to Facebook and post “where can I get good thai”, and hope you get suggestions, or you can turn to places with reviews (suggestions) already in place for many of the locations around your house.
Additionally, if you make the search on your mobile, with location turned on, it will give you the closest places, then offer walking, biking or driving directions.
Anyway, that’s the gist of my new presentation on Suggestion Engines (below). I’m doing one a day for the next ten days, so have fun.
In my opinion, brands need to stop thinking about offers and loyalty, and begin to think about how suggestion engines can help increase traffic.
Here it is, let me know what you think.
- How to use FourSquare (sharemarketing.wordpress.com)
- Optimizing for Mobile & Local Search: 5 Things Businesses Need To Know About Local SEO (wpromote.com)
- Gowalla 101 for PR Pros (ereleases.com)
- Combining DNS, RSS and FourSquare (blacknight.com)
- Google Maps Marriage Proposal of the Day (geeks.thedailywh.at)
- Facebook Imitation Not Sincerest Form Of Flattery, Says Twitter Mobile Designer (techcrunch.com)
- Twitter/FourSquare Mashup Aids Electronic Eavesdropping (programmableweb.com)
- The Responsibilities of SEO Have Been Upgraded (seomoz.org)
- The Responsibilities of SEO Have Been Upgraded (mt-soft.com.ar)
- Tricks For Taming Keywords With Regular Expressions (searchengineland.com)
- Making The Most Of Your RelyLocal Partnership: Part 1 – Optimize Your Business Page For Customers First (bizgivzlocal.wordpress.com)