The future consumer will look at the world differently
This is day #4 of the 10 days of Slideshare. Every day, there will be a new presentation.
A couple of years ago I did a presentation called “Where is my audience”. My premise was that we live in a time where audiences are splintering. Case in point: I’m currently watching Battlestar Galatica on Netflix, commercial free. The kicker is: I don’t have cable.
I have not only unbundled a cable channel from a cable provider, I have unbundled a specific show. Ad free, the shows take 40 minutes.
Netflix is new, so this behavior is new. But my daughter will adopt this behavior as her default setting. Unbundling will be the norm.
She will organize via playlists – not have playlists dictated to her as prime time lineups. She will organize the internet her way, not a newspaper’s way.
She will look at the world, and interact with brands differently than you and I. And she is coming. Here’s my presentation. What do you think?
- How the Starz-Netflix Divorce Will Remake Video By Tim Carmody (wcntransmedia.wordpress.com)
- Un-bundling is good for consumers, but bad for marketers and content creators (sharemarketing.wordpress.com)
- How YouTube Wins In the Great Unbundling of Cable TV (adage.com)
- Netflix and the Perils of Disruptive Platforms (blogs.hbr.org)
- Netflix is facing a phantom backlash (tech.fortune.cnn.com)
- How the Starz-Netflix Divorce Will Remake Video (wired.com)
- You Don’t Get 23 Million Friends Without Making a Few Enemies (fool.com)
- How to Add SlideShare to your Facebook Pages | SlideShare Blog (oraclemarketing.wordpress.com)
- Netflix restricts account sharing, limits one stream per account (digitaltrends.com)