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5 ways to think about YouTube

January 31, 2012

We are using YouTube a lot. Right now, there are over 700 videos on our channel. 288 subscribers and 350K video views. Many of those views came because we told people to go watch something.

Image representing YouTube as depicted in Crun...

Image via CrunchBase

But many of them also came through search. YouTube is the second most used search engine – after parent company Google.

And as devices continue to be adopted, YouTube offers a device agnostic way to tell a story.

So here at the 5 ways:

#1. Video as SEO. 

In what can only be only be described as irony, URL’s don’t matter in YouTube. On Google, the URL is one of the main SEO factors: a search for Colgate turns up because it is in the URL. But YouTube URL’s are gibberish.

Meaning, all the SEO weight rests on the Title, Description and Tags – in that order. Your job is to think about a title that best describes the video, then use the description to really nail the keywords.  Remember: when adding a URL to your description, use http: to turn it into a link.

#2. Video as blog.

Some people were born to write, others were born to talk. The people who were born to write can write. The people who were born to talk can interview, or simply talk on YouTube. Instead of thinking about one long 10 minute video. Make 10 one minute videos. Gives you a better chance to flex point #1.

#3. Video as response.

One sure way to add hits to a blog like mine is to comment on other blogs. If the blog gets a lot of readership, some of that readership can come to your blog.

Same goes for a channel. Videos as response are way under utilized ways to engage.  Use the second-most-used search engine to find videos about your topic and respond.

#4. Video as internal training. 

YouTube allows for videos to be sharable with link. Use this feature to create “how to’s” for your company. You can have HR how to’s, and even how to use the Intranet.

#5. Video from a QR code.

If it was up to me, QR codes would never, ever take anyone to a website. They would play a video. Every single one of them.  Think about it: a video is device agnostic – even the first smartphones played YouTube.

Lastly, at the end of your videos, add subscribe to our channel. If you don’t ask, people won’t subscribe.

Your turn: how are you using video? Did I miss some things. Got any advice?

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4 Comments leave one →
  1. February 1, 2012 6:59 pm

    OK Matt, you know someone was going to point this out. Where is the video in your post pointing out just how videos would reinforce your points? 8)

  2. Blake Cullen permalink
    April 4, 2012 11:13 pm

    not mentioned here is a tool called Ezvid – that is very fast and easy to use tool to create videos and has the ability to upload videos to YouTube immediately.

    It’s also an advertising tool to use – create a video slideshow of the products you wanna sell and using Ezvid, make a commentary video of it – elaborating more your products. This is very effective and coupled with the right SEO for your video. Ezvid is free for use, no need to register. You can get Ezvid at

  3. March 1, 2013 7:00 pm

    With havin so much written content do you ever run into any problems of
    plagorism or copyright infringement? My blog has a
    lot of exclusive content I’ve either written myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any ways to help protect against content from being ripped off? I’d truly appreciate it.


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