Skip to content

The difference between online and offline

February 24, 2014

The internet offers the ability to order things in just about any conceivable manner.
Real life doesn’t. Take your typical grocery story. The “order” is dictated by physics. Produce is over here. Can food there. Cereal in this aisle. There’s a science in the order of things, and milk is in the back left because people make right turns, so the store wants to pull you to the right, even if you want to just get milk. That said, milk can’t appear in more than one place.

Online however, things aren’t constrained by physics.

July's Tomato Haul

July’s Tomato Haul (Photo credit: statelyenglishmanor)

Online, there isn’t a need for order. We don’t need “files” or “folders”. Those are real world things demanded by the requirement to put things in places. Online, things are merely 0’s and 1’s and computers don’t need an elaborate hierarchy to find them.

That’s why at (a made up place), canned tomatoes can be tagged with ‘tomatoes, canned, vegetable, canned food, camping, staples, pasta, crock pot,  etc. In fact, there’s no limitation on how to tag the tomatoes – and since a tag is the offline equivalent of a place (ie, where you go to find it), the more things you tag the tomatoes with, the better chance people will find them in a search.

In the real world, the grocery store guesses and uses shopping carts to strategically placed to get you walking around (and some, like Wegmans, I think purposefully crate alleys that get you lost).

On the internet, things are way more miscellaneous. Don’t think of your content as being one thing for one person in one place (as one would a can of tomatoes). Online, the can be the beginning of a killer crock pot recipe, the start of a great pasta, or just a can of tomatoes.

When putting together a marketing plan, perhaps it’s time to consider ‘how will our target market find this information?”

Enhanced by Zemanta
3 Comments leave one →
  1. May 16, 2014 11:32 pm

    For most up-to-date information you have to pay a visit internet and
    on the web I found this website as a best web page for newest updates.

  2. January 17, 2015 12:10 am

    Hi webmaster do you need unlimited articles for your site ?

    What if you could copy post from other sites, make it pass copyscape test and publish
    on your site – i know the right tool for you, just search in google:
    kisamtai’s article tool


  1. The distinction between on-line and offline | Posts

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: