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Content Training

What is digital media content training? 

It starts with an assessment of the audience. Who do you need to reach? Here is a look at possible audiences for content created.

 

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Who are the priorities? What existing channels can be used to reach these audiences? What are the goals of content to these audiences? Obviously the goal of reaching prospective students is an application, and the goals of reaching alumni are event attendance and gifts. How about government? What about the local area? How about the media? What tactics can be used to attract media attention?

Content on digital channels can and should be focussed. During a full day training course at CPAmerica’s annual conference, I took business owners through an 8 module course on digital channels. From how to think about Twitter, to how to use business.linkedin.com as a fundraising tool. we offer half-day or full day training sessions that will refocus your content and work towards proving you’re accomplishing your goals.

Contact me, and we can talk more.

 

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