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About me

My name is Matt Hames, and I’m a Digital Strategist working at 3 Enrollment Marketing.

We focus on enrollment marketing for higher education. I also put on seminars on how to use digital media to attract and retain prospective students. If you’re interested, drop me a DM on Twitter and I’ll send you details on upcoming courses.

Here I am on Twitter –

You can read more about me on LinkedIn:

Most people think the biggest hurdle for people in social media are the resources. Who will add content?

I actually think that is wrong, especially in higher education. I think higher education makes more than enough content. What is missing is someone to say this is the right content, or this isn’t.

What is also missing is the notion that some people are interested in your school. And some are intentional about your school.

Start with intent. People who do a google search for a school “intend” to find out more about the school. I want to know more about school. So they google it. This is what we call SEO, but it really just means there are many people, due to other marketing, school visits, athletics wins, etc, who intend to learn about the school.

Interest marketing is different. With so much data out there about people, this is where smart marketers can place their school in front of people who might be interested. From Facebook interests to Google interests, this new form of marketing is demographic-based (17 year old in Texas) but also interest based.

That’s why this blog is called Interest and Intent marketing.  Agree? Disagree? Contact. Or get me at Twitter.

Enough about me. What about you?

12 Comments leave one →
  1. July 1, 2008 12:13 pm

    I demand a way to subscribe! I must have the sharing shared with me!

  2. Jerry Anderson permalink
    May 3, 2009 9:34 am


    If you want to add Facebook or email sharing buttons to your blog posts, there’s a plugin that does it for you:

    Hope you find it helpful!


  3. May 11, 2009 10:51 pm

    Hi, Matt I’m starting with my seach engine marketing campaign using social media, and I think its one of the best way to get one way traffic coming to my site.

  4. October 23, 2009 10:48 am

    Who was the contact lady in Albany that was putting on the twitter conference breakfast next friday?

  5. October 23, 2009 10:49 am

    email me your response at

  6. Mark Steinback permalink
    April 30, 2010 6:05 pm


    I’m in Doug Bean’s Marketing class at UB, and heard you discuss Web 2.0 today. Your presentation was the most fascinating discussion we’ve had all year (don’t tell Doug yet, I haven’t got my grade, ha!). I’m a neophyte most of these new venues, but this Brave New World is quite compelling.

    Thank you for taking the time to visit with us and pulling the curtain aside a bit.

    • May 2, 2010 8:09 pm

      No problem Mark, it was a pleasure. Thanks for taking the time to add to this part of the site.

  7. November 7, 2010 8:24 pm

    The future expansion of EMA:

  8. March 9, 2013 12:10 pm

    Hey There. I discovered your weblog using msn. That is a really well written article.
    I’ll make sure to bookmark it and come back to read more of your helpful info. Thank you for the post. I will definitely comeback.

  9. March 17, 2013 3:09 am

    Wow, fantastic weblog format! How long have you been
    running a blog for? you make running a blog glance easy. The
    whole glance of your web site is excellent, let alone the content material!

  10. April 9, 2013 11:48 pm

    Brilliantly done Jess! I seriously enjoyed seeing you’re employed and also the video ended so well. Fantastic way to “show & tell”. Adore it!


  1. E L S U A ~ A KM Blog Thinking Outside The Inbox by Luis Suarez » Living “A World Without Email” … in Google Plus

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