My name is Matt Hames, and I’m a Digital Strategist.
I talk to people about how to use web 2.0 tools like blogs, Twitter, Facebook, and other community sites. I teach brands how marketing fits into digital marketing.
I started in social media because there was a demand for content, and I was a copywriter.
So I like to write short sentences. And I like creating content. If web 2.0 is about anything, it’s about creating content. But it’s not about creating content for the sake of it. Not everyone can create content, and not all things should be started. without a detailed content plan (a content calendar), the the social media revolution is frustrating. According to B2B Magazine, the biggest hurdle for people in social media is resources. Who will add content?
Start with a content plan. What are you going to say? Who are you going to say it to? Have a plan. Execute. Then measure.
I’ve created social media campaigns (and content plans) for clients in both B2B and B2C using some of these tools:
- Six Apart
- Live Writer
- Google Analytics
- Google Earth
- HTML / HTML editors
- Google tools
- Facebook insights
Enough about me. What about you?
Photo credit to my lovely wife, Rhona.