Should institutions of higher education ask for reviews from alumni?

The question is in the title. Business.Google.com, the quasi social network from Google that sits on the SERP for all colleges and universities, offers a link to send to people to get reviews. The link looks like this: https://g.page/Crush-Bottle-Shop-Hamilton/review?rc — and like this link, will take people who have a Google account to a place to automatically give a review. The aforementioned link is to my friend’s Wine Store in Hamilton, NY.

She sends the link to customers, and is getting more and more reviews and ratings.

Facebook offers a chance a reviews.

Ratings and recommendations can help fuel the page both in search (Google) and in social (Facebook).

But it probably feels weird to ask alumni to give a recommendation. If you can get past the weirdness, the positive results of reviews and recommendations can help give a boost to your enrollment marketing plans.