An oops for the Red Cross turns into an opportunity for a beer
If you’ve ever run a Twitter feed, your fear is that one day, using Tweetdeck or some other reader, you’ll accidentally post to the company twitter feed something that was supposed to be posted to the personal twitter feed. I’ve done it once, but it wasn’t that bad.
Enter person from the Red Cross, who most-likely had this happen when they posted:
“Ryan found two more 4 bottle packs of Dogfish Head‘s Midas Touch beer…. when we drink we do it right #gettngslizzerd”
Within an hour, the post was deleted, the Red Cross was embarrassed, but at least they had a bit of fun. To be clear: this was Twitter.com/redcross. This wasn’t a local chapter, this was the Red Cross, with 268,000 people following them.
If you’re Dog Fish beer, the beer at the other end of the oops, what do you do?
They are encouraging people to donate to the Red Cross. This is a really smart way to keep this meme alive. They asked people to donate, and use the hashtag #gettngslizzerd when they do. It’s too early to tell if this will me a meme that sustains, but it is all good will. It’s an association with donating to the Red Cross and drinking Dogfish Beer. Perfect.
The Red Cross won’t be too embarrassed about this. And DogFish gets to make a connection and get free will without working too hard. It’s nice.
Update: The American Red Cross has set up a Dogfish Donation site. All this talk of blood, I think I’ll give some tomorrow. All because of a mistaken post.
- Boozy Red Cross tweet turns into marketing bonanza for Dogfish Brewery (money.cnn.com)
- #GettngSlizzerd (prbreakfastclub.com)
- Social Media Emergency Rescue, Red Cross Style (thehumanracehorses.com)